CAMEL IN THE PUB

Created in response to BBH’s “How do you sneak a camel into your local Wetherspoons?” brief, the concept hides a camel inside the Elephant & Castle Wetherspoons carpet, turning local pub culture into a real-life Easter egg built to be spotted, shared, and talked about. What began as a simple creative prompt evolved into an activation-led campaign designed to drive attention, conversation, and foot traffic to the pub.